An employee campaign to spark innovation

A campaign and branding system for Otis, Pratt & Whitney and Carrier employees

The problem

United Technologies’ leaders worried they couldn’t innovate or attract talent against Tesla, Google and Amazon, in a culture that prized efficiency and perfection over collaboration.

Vision

Speak to employees first. A campaign and branding system for the people of Otis, Pratt & Whitney, Carrier and its aerospace business.
Give them tools to act. A suite of digital tools and experiences to spark collaboration, innovation and the courage to take calculated risks.

The work

Three ways to work together.

Full-time leadership

Head of creative or executive creative director for an in-house team in New York.

Fractional and consulting

Build or fix a creative function: team design, creative automation, generative AI workflows.

Project creative direction

Senior freelance CD for a launch, campaign or pitch. I can start fast and lead your team.

adam@jacksonmojo.com

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