A geo-social launch for Honey

51.2M

Facebook impressions

24.5M

Twitter impressions

The problem

Marc Jacobs Fragrances needed to launch Honey with a big impact among the designer’s young, tech-savvy fans.

Vision

Build on what fans already do. Snap a picture, tag the location and share it on Instagram and Twitter.
Invite fans to share their Honey spots. The places that lift their mood and brighten their day.
Seed the map. MJHONEYSPOTS around the world, from Marc Jacobs’ personal favorites to stores selling the fragrance.

The work

Video

Three ways to work together.

Full-time leadership

Head of creative or executive creative director for an in-house team in New York.

Fractional and consulting

Build or fix a creative function: team design, creative automation, generative AI workflows.

Project creative direction

Senior freelance CD for a launch, campaign or pitch. I can start fast and lead your team.