A first global launch in 21 markets and 18 languages

3×

online ad click-through rate versus industry average

+176%

growth in Facebook fans

+28%

increase in new-product sales

The problem

La Prairie had never launched a product globally at once. The Swiss Ice Crystal Collection needed one story that worked in every market.

Vision

Build the campaign on one idea. A quest to the top of the Swiss Alps, where three natural phenomena hold the secret to timeless beauty.
Carry it across every channel. Four stylized social films, then email, rich media, video and an HTML5 campaign experience.

The work

Video

Team and partners

La Prairie global marketing

Next study

Three ways to work together.

Full-time leadership

Head of creative or executive creative director for an in-house team in New York.

Fractional and consulting

Build or fix a creative function: team design, creative automation, generative AI workflows.

Project creative direction

Senior freelance CD for a launch, campaign or pitch. I can start fast and lead your team.