Bringing the fun back to the brand

A bright, whimsical brand language alongside a new TV campaign

The problem

Chasing millennials, IHOP’s brand language had drifted away from the fun, light-hearted personality that made people love it.

Vision

Win it with design. Led design for the new business pitch, then the brand evolution that followed.
Bring the fun back. A bright, whimsical brand language launched alongside a new TV campaign, reconnecting IHOP with its roots.

The work

Three ways to work together.

Full-time leadership

Head of creative or executive creative director for an in-house team in New York.

Fractional and consulting

Build or fix a creative function: team design, creative automation, generative AI workflows.

Project creative direction

Senior freelance CD for a launch, campaign or pitch. I can start fast and lead your team.