A digital experience to match the voyage

A luxury booking experience as refined as the trip itself

The problem

Crystal Cruises’ digital experience was no match for the luxury of its voyages.

Vision

Bring onboard service to the screen. The same attention to detail guests get on board, from their very first visit.
Lead with the brand story. A rich story of the Crystal experience before a single fare.
Make booking simple and sophisticated. An elegant way to explore a dream voyage, and a booking flow that lets guests shape every moment.

The work

Video

Three ways to work together.

Full-time leadership

Head of creative or executive creative director for an in-house team in New York.

Fractional and consulting

Build or fix a creative function: team design, creative automation, generative AI workflows.

Project creative direction

Senior freelance CD for a launch, campaign or pitch. I can start fast and lead your team.