Adam Jackson · Creative Executive · Brooklyn NY

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The network's first suite of apps

The network's first suite of apps

First

First

suite of Comedy Central network apps, on iOS and Android

The problem

The problem

Comedy Central needed its first suite of apps and a new website, for streaming shows directly and promoting them, across web, tablet and mobile. A neutral on-demand player wouldn’t do: it had to feel unmistakably like Comedy Central.

Comedy Central needed its first suite of apps and a new website, for streaming shows directly and promoting them, across web, tablet and mobile. A neutral on-demand player wouldn’t do: it had to feel unmistakably like Comedy Central.

Vision

Vision

  1. Brand first, not just a player. Every interaction was designed to bring fans closer to the brand, the comedians and their shows.

  2. Stream and promote in one place. Full episodes sit alongside exclusive content and show promotion, so watching leads to discovering.

  3. One experience across web, tablet and mobile. iOS and Android apps for phone and tablet, plus a new responsive website.

  4. Keep it as fresh as the shows. Motion tests, rich interactive modules and a flexible content management system let editors keep the experience current.

The work

The work

Three ways to work together.

Full-time leadership

Head of creative or executive creative director for an in-house team in New York.

Fractional and consulting

Build or fix a creative function: team design, creative automation, generative AI workflows.

Project creative direction

Senior freelance CD for a launch, campaign or pitch. I can start fast and lead your team.

Three ways to work together.

Full-time leadership

Head of creative or executive creative director for an in-house team in New York.

Fractional and consulting

Build or fix a creative function: team design, creative automation, generative AI workflows.

Project creative direction

Senior freelance CD for a launch, campaign or pitch. I can start fast and lead your team.

Adam Jackson · Creative Executive · Brooklyn NY