Adam Jackson · Creative Executive · Brooklyn NY

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Rebuilding the platform behind 2.5 million+ volunteer hours

Rebuilding the platform behind 2.5 million+ volunteer hours

91%

91%

employee satisfaction with the new platform

500K+

500K+

volunteer hours logged every year

50

50

countries with employees volunteering through it

The problem

The problem

Verizon employees set out to volunteer 2.5 million hours by 2025, but the platform they used to sign up for activities and track their hours was obsolete and hard to use.

Verizon employees set out to volunteer 2.5 million hours by 2025, but the platform they used to sign up for activities and track their hours was obsolete and hard to use.

Vision

Vision

  1. Redesign around the volunteer. Modern design and interaction models made it simple to find an activity, sign up and log hours.

  2. Make progress visible. Employees could track their hours toward the company goal, which drove engagement and participation.

The work

The work

Video

Three ways to work together.

Full-time leadership

Head of creative or executive creative director for an in-house team in New York.

Fractional and consulting

Build or fix a creative function: team design, creative automation, generative AI workflows.

Project creative direction

Senior freelance CD for a launch, campaign or pitch. I can start fast and lead your team.

Three ways to work together.

Full-time leadership

Head of creative or executive creative director for an in-house team in New York.

Fractional and consulting

Build or fix a creative function: team design, creative automation, generative AI workflows.

Project creative direction

Senior freelance CD for a launch, campaign or pitch. I can start fast and lead your team.

Adam Jackson · Creative Executive · Brooklyn NY